{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure through social networks marketing, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebrities free bags.|